Racecar was established in January 1996 with a view to providing the race and specialist automotive sector with a one stop digital media design house. Since then we have built hundreds of web sites for clients all over the world.
We are passionate about cars, bikes and speed in general...indeed some of the staff toys include track cars and even a racehorse for fun at the weekend! We have also undertaken a number of projects outside the automotive sector.
Our Heritage & Experience
We don't really do much in the way of promotion as most of our work is from referral. We have extensive experience of marketing in general in this arena and get involved in everything from general marketing consultancy to brand and image development on and off line. Here our client base speaks for itself. In 2009 we worked for 25% of the Formula 1 Grand Prix driver grid, as well as dealers selling Ferrari, competition engine builders to major manufacturers. We have the track record and customer base which means you share digital space with the best. In addition to our creative production services we run a portal which attracts serious traffic from a relevant demographic audience - which means we showcase your online presence to a receptive audience from day one of site launch.
We have undertaken a number of projects outside the world of motorsport: Telecoms, Golf, Yachting, Equestrian, Corporate PR, Betting, Exchanges, Retail, Property Developers, Local Authorities, Marine Engineering, Airfields(!) are amongst areas where we have delivered the goods. In addition to traditional web work our multimedia presentations seem to be getting people excited in a number of boardrooms, where visual impact and clear intuitive navigation make your potential clients pay attention.
You still reading this? Ok then, how did we start?
Well, back in 1993/4 some entertaining forays onto the web (think very slow modems and big excitement if you saw a tiny crudely executed animated image on the screen after a wait of about 1 minute) - a couple of us started taking the web seriously as a potential escape route from our jobs. Our passion for cars and recognition that the web could be an interesting medium (mainly for flogging cars and showcasing motorsport companies in the UK) led to us to the conclusion that we ought to start up a business specialising in the race and specialist automotive sector. A year of doing some research and general procrastination meant that it was not until 1995 that we started making exploratory enquiries as to whether prospective customers would pay to have an online presence.
We started going round to companies carting round a huge desktop PC in a Caterham 7 with a hillclimb differential - not ideal business transport! The Caterham was the only car we had available to use at the time - and two people in a 7 with the roof up (car full of bulky computer equipment) meant for some character building journeys...especially when the uncompromising nature of the suspension of the car meant we twice arrived at a client's office only to find that the monitor had broken in transit! Laptops were still in their infancy and bloody expensive, so the first laptop we bought in 1995 was about 4 grand and about as powerful as a clapped out Model T Ford.
In those days customers had generally not even seen the web so most of the meeting was spent showing them about this new medium that they had read about somewhere. Towards the end of 1995 it became clear that we were going to have to give up our "day jobs" and approach the whole thing a little more seriously if we were to make a go of it. So with a degree of trepidation we jacked in well paid jobs and a slack working week for the chaos and 24/7 nature of running a small business.
Early milestones for Racecar included building the first site for Autosport, Goodwood, Maranello UK, Ford Motorsport Parts UK and getting selected by Microsoft to be one of 20 companies in the UK to showcase content associated with the launch of IE4, supplying content to Sky Sports and Talksport, showcasing mobile content for Lucent Technologies in Las Vegas - now that was a fun "business" trip! We even got sponsored by Playboy on a very lucrative deal until the whole dotcom thing imploded, although some of the ad banners we had to display on Racecar did manage to upset a few people...!
Anyway, since those early days we have done loads of stuff on and offline including projects for big corporates and exciting stuff for small stillborn businesses which have never seen the light of day. We still get excited by new commissions (we are still petrolheads) but nowadays the old X/Flow Caterham 7 has been replaced by a Cosworth BDG powered beast, which does not get used much and certainly very rarely for work even though we can afford laptops which are a little more robust these days!
What car is used on the Racecar logo?
Alfa Romeo Tipo 33 Stradale - twin headlight version (one of 2 of the 18 produced). One of the most exquisitely beautiful and exciting road cars made and more exotic than any Ferrari, Lamborghini etc.
We'll do our own page on this beauty one day. We have loads of pics and video clips of derivatives etc but in the meantime you can find out more about the car on Wikipedia.
11th May 2013
29th April 2013
17th April 2013
19th March 2013
7th February 2013
6th January 2013more client news...
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